WORKSHOP – Gerry Rich & Chasing Hollywood: A Marketing Chief’s Lessons on Breaking Through

oin us for a panel featuring Gerry Rich, author of Chasing Hollywood, as he breaks down his journey in the film industry and how his experiences shaped the book. Part memoir and part marketing deep-dive, Gerry looks back at the massive movies that shaped pop culture—the ones that gave us iconic stars, unforgettable quotes, and shared memories—while revealing the sheer hard work and artistry it took to build those must-see moments.

Gerry will dive into how corporate blockades and deep-pocketed media campaigns try to keep outsiders down, and why audiences often don’t know what they want until someone dares to show them something new. Best of all, he’ll talk about how these exact same hurdles show up today across social media, publishing, and pretty much every modern industry where everyone is fighting to be heard over a wall of constant noise. If you’re looking for real-world ways to break through the clutter using an agile, indie-film mindset, you won’t want to miss this.